Advertising & Marketing Policy

We believe ads should help sellers grow their businesses and contribute to the overall member experience. Mad Jack Outdoors (MJO) offers sellers multiple advertising channels to promote their products. This Advertising & Marketing Policy explains your rights and responsibilities when using MJO's advertising services.

This policy is a part of our Terms of Use. By using any of MJO's advertising services, you're agreeing to this policy and our Terms of Use. This Advertising & Marketing Policy may change over time, per the terms of MJO's Terms of Use. By continuing to use MJO's services you agree to those changes.

1. Mad Jack Outdoor Ads

Sellers can purchase paid advertising on MJO. MJO Ads display a seller's listings or storefront prominently on MJO's websites and mobile apps. MJO Ads are displayed in one or more locations, such as users' search results, based on at least four main ranking factors: search relevancy, listing quality (including compliance with MJO's policies), the bids (or amount budgeted for bids) to display the listing, and for some listings, likelihood of views or sales. You may choose to promote some or all of your listings as MJO Ads.


2. Offsite Ads

MJO purchases offsite advertising from a network of participating providers, such as social networks and search engines. Under the Offsite Ads program, MJO pays all of the upfront costs of advertising on these providers. If such advertising includes your listing, a buyer clicks on it, and then orders from your shop within 30 days of that click, you will be charged an advertising fee on these orders. Please see our Fees & Payments Policy for information on how the advertising fee is calculated.

MJO's network of participating shopping engines may change at any time. MJO currently syndicates listings to a variety of channels, such as:

A. Participation in Offsite Ads

All Sellers are automatically enrolled in Offsite Ads. Some sellers are able to opt-out of the program, others are required to participate based on the following criteria: (1) if your shop made $10,000 USD or more total sales in any consecutive 365 day period, you will be required to participate in Offsite Ads for the lifetime of your shop even if you fall below that threshold at a later period; and (2) sellers who have not exceeded the $10,000 USD threshold in any consecutive 365 day period, or as otherwise required by law, may opt-out of the program. The consecutive 365 day period will be extended to 366 days during a leap year. Dates are determined Pacific Standard Time.

For the purpose of calculating this $10,000 USD threshold, sales are calculated by multiplying item price by quantity minus any discounts or formally cancelled orders. Please see our Fees & Payments Policy for additional information on how this threshold is calculated. These totals are displayed in your Seller Dashboard. Beginning a month after initial calculations when the program starts, MJO will perform subsequent calculations on the first day of each calendar month and will give you notice if you have crossed the $10,000 USD threshold. Once you hit the $10,000 USD threshold, you are no longer permitted to opt out of Offsite Ads, prior opt outs while under the $10,000 USD threshold no longer apply, and MJO may promote your listings or shops under the Offsite Ads program on third-party platforms in our sole discretion, even if you fall below the $10,000 USD threshold at a later date.

If you opt out of Offsite Ads, it may take up to three business days for your listing to no longer be displayed as part of this program. MJO may continue to use your listings, including for analytics and marketing purposes, to improve Offsite Ads even if you opt out of allowing MJO to display your listings in this program. Even if you opt out, if a buyer clicked on your offsite ad before your opt out is effective, you will still be charged the advertising fee for any orders placed within 30 days of that buyer’s click.

All of your listings or shops may be promoted, including any new listings you create. If you make any edits to your MJO listings or storefront, your ads will be updated automatically to reflect those changes, although those updates may not be instantaneous.

Advertising on third party platforms is subject to the terms and policies set forth by each participating platform, which may be different from MJO's. You are responsible for complying with the terms and policies of the participating third party sites, which are linked above. By failing to do so, your listing may be removed from Offsite Ads. If your shop, listing, ad or account violates MJO’s policies, Partner policies, or MJO determines, in its sole discretion, is not appropriate for Offsite Ads, you, your shop, or one or more of your listings may be restricted from appearing in one or more partner’s channels, or prohibited from participating in Offsite Ads altogether. As with any violation of MJO policy, including intentional actions taken by you to circumvent MJO or Partner policies related to this program, MJO reserves the right to take appropriate action against your account under MJO's Terms, up to and including limiting access to MJO features, account suspension or closure. You will still be charged the advertising fee for any orders placed within 30 days of a buyer’s click on your offsite ad, even if that ad is later no longer displayed as part of Offsite Ads.

3. Disclaimers

MJO reserves the right to change the terms of these advertising programs at any time, including addition of fees, addition or removal of platforms, or end the program (in whole or part) at any time. We will notify you of major changes.

Using advertising and promotional services through MJO does not constitute an obligation on MJO's part to display an ad or promote your listings or shops. MJO can't guarantee that a displayed ad or promotion will be clicked, and we can't guarantee that if a user clicks that the related listing will be sold.

MJO's advertising services and advertising policies change over time, as do those of MJO's third party channel partners, and neither MJO nor its third party channel partners guarantee any particular program's features, results, or third party channels. MJO reserves the right to change or terminate any campaign, incentive offer, or a program in part or as a whole at any time.

MJO may, and you give MJO permission to, automate parts or all of an advertising service provided, including combining bids across listings, geographical regions, keywords, ad formats, verticals, and on and off-MJO marketing channels and platforms. You give MJO permission to do so, with notice from MJO, even if those features or options replace the parameters and options you set for the particular advertising service.

In the event MJO begins, ends or modifies an advertising service, you give MJO permission to transfer your bids, budgets, and campaigns to that new program, to the extent transferable for the defaults and features of the new or modified advertising service. MJO will provide notice in the event of any such transfer.

You may be given the opportunity to participate in beta tests of advertising services offered by MJO and/or third party channels. Those beta services are subject to separate terms for a particular program provided to you as part of your participation in that program, as well as this policy and the overall MJO Terms.

From time to time MJO may test or experiment with additional advertising products and the advertising services offered by MJO, as well as the look and feel of any type of advertisement, may change as our programs and platforms evolve.

Ads and promotions may not include content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.

Please see our Intellectual Property Policy for more information. You are responsible for ensuring that your ads and promotions comply with all applicable laws and regulations.

MJO reserves the right to reject or remove any ad or promotion for any reason, in our sole discretion, including marketing that negatively affect our relationships with our members or partners.

Last updated on May 27, 2020